DALLAS/FORT WORTH, Texas (May 11, 2009) – The Dallas/Fort Worth Area Tourism Council (DFWATC) is pleased to announce that in celebration of National Tourism Week, its new CTA (Certified Tourism AmbassadorTM) program, the North Texas Tourism Ambassadors Program (NTTAP) has been officially launched with 44 new CTA’s.
Mark D. Thompson, Chair of DFWATC, stated “We’re excited that the DFW area is the first in Texas to implement this program and proud to join other destinations that have developed the CTA program with the Tourism Ambassador Institute. With a solid foundation of research and industry input, the NTTAP will be a wonderful tool and resource for our region’s front-line and visitor personnel.”
This nationwide certification program promotes product knowledge. Through the initial certification, this program not only teaches the basics of exceeding customer expectations, it also teaches why tourism is important and gives valuable product knowledge to the front-line employees. The learning objectives and customized curriculum focus on giving front line employees and volunteers the tools and confidence they need to create memorable experiences for visitors when they come to our wonderful North Texas region for vacation business or events.
Those interested in finding out how to become a CTA can apply through www.CTANetwork.com.
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The Dallas/Fort Worth Area Tourism Council was formed in 1978 as a cooperative marketing organization by the cities of Arlington, Dallas, Fort Worth, Grand Prairie, Grapevine and Irving. Banding together all segments of the tourism industry, the Council represents over 40 area communities, area hotels, major area attractions, museums, restaurants, shopping/retail establishments, transportation companies and support services to the industry.
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