Pass expands vacation opportunities in D/FW just in time for summer
DALLAS/FORT WORTH, Texas (May 19, 2010) – For the first time ever, the D/FW area will have an attractions pass that allows both visitors and locals a great way to enjoy some of the region’s best attractions in an attractive value-based package. Offered by the Dallas/Fort Worth Area Tourism Council (DFWATC), the new Dallas/Fort Worth & Beyond Attractions Pass will offer savings of up to 30% to various attractions in the area.
Passes can be purchased for 2 or 3 days and include admission to seven area attractions, as well as the opportunity to purchase discounted tickets to other area attractions. The seven participating attractions in the base pass include the Dallas Museum of Art, the Dallas Zoo, the Fort Worth Stockyards Experience, the International Bowling Museum & Hall of Fame, The Modern Art Museum of Fort Worth, the Sixth Floor Museum at Dealey Plaza and Southfork Ranch.
On the DFWandBeyond.com/save site, consumers may also purchase discounted tickets to the Grapevine Vintage Railroad, Louis Tussaud’s Palace of Wax/Ripley’s Believe it or Not! and the National Scouting Museum and have those tickets included in their pass before printing. In addition, there are several value-added items that are included in the program, including special offers at Galleria Dallas, Gondola Adventures at Las Colinas in Irving, Grapevine Mills, Irving Mall, NorthPark Center in Dallas and Sundance Square in Fort Worth.
Prices for the 2-day pass are $49 for adults, $39 for seniors and $24 for children. The 3-day pass price is $59 for adults, $49 for seniors and $29 for children. Admission at all seven attractions are included in the pass, and visitors choose which attractions to attend and when to attend. The pass is activated for its time period once it is scanned at the first attraction where it is used.
Months of research were conducted in development of the pass, which included a national survey completed by over 3,000 respondents and identified what attractions visitors would find most interesting for a bundled pass program. The Attractions Pass includes all of the types of attractions that respondents said they wanted.
The Dallas/Fort Worth & Beyond Attractions Pass can be purchased through the Council’s web site at DFWandBeyond.com/save. The passes are also being sold at the concierge desks (credit card transactions only) at NorthPark Center and Galleria Dallas along with the Dallas Visitor Center located in the Old Red Courthouse in Downtown Dallas. To find out more about the Dallas/Fort Worth Area Tourism Council or the Attractions Pass, please visit DFWandBeyond.com.
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The Dallas/Fort Worth Area Tourism Council was formed in 1978 as a cooperative marketing organization by the cities of Arlington, Dallas, Fort Worth, Grand Prairie, Grapevine and Irving. Banding together all segments of the tourism industry, the Council represents 32 North Texas counties, over 42 area communities, area hotels, major area attractions, museums, restaurants, shopping/retail establishments, transportation companies and support services to the industry.